Marketing Officer

Responsibilities

·  Develop and implement digital and social media strategies, develop communications and PR plans, messages, projects and guidelines to promote HKCNP initiatives, and enhance brand awareness and engagement;

·  Develop digital and social media presence and touchpoints for HKCNP with strong links to its fundraising, education, volunteering and poverty relief initiatives;

·  Plan, develop and manage website and social media channels (eg Facebook, YouTube, Weibo, WeChat); prepare shareable content (text, videos, interactive tools, graphics, infographics) to support brand and audience-building initiatives and events;

·  Engage target audiences and build communities with appealing and tailored messages;

·  Develop compelling contents, stories, case studies, initiatives and collaterals for communications and networking purposes;

·  Developing projects and partnerships in line with the HKCNP mission;

·  Provide analytic insights, develop monitoring and evaluation mechanism for channel improvement, project effectiveness and operational efficiency;

·  Generate reports that highlight trending and actionable contents and activities;

·  Handle ad hoc projects as assigned

Requirements

·  Degree holder in relevant discipline.

·  Proven track record of managing digital and social media

·  At least 5 years' relevant experience

·  Possess strong marketing sense and business acumen, creative and able to drive results in a fast paced environment.

·  Possessing updated knowledge and latest digital marketing technologies

·  Knowledge of SEO, SEM, analytical tools including coding, Google Analytics, Omniture, Facebook analytics, Facebook Ad Manager, Facebook Power Editor.

·  Excellent communication, interpersonal, organization and negotiation skills

·  Proficient in English and Chinese

·  Good understanding of NGO operation in Hong Kong

·  Demonstrated ability to manage multiple projects and/or provide solutions on time and on budget and in accordance with quality criteria.

·  Ability to write and edit content with high quality standard.

·  Creative and action oriented – proactive, flexible, hardworking and full of energy.  Ability to work on its initiatives

·  Passion in serving the poor